This Privacy Policy describes how Rumi Pilates LLC (“Company,” “we,” “us,” or “our”) collects, uses, and shares information about you when you visit our website at rumipilates.com, use our mobile app, or purchase our services. It also describes your rights under the California Consumer Privacy Act (CCPA/CPRA) and other applicable laws.
1. Information We Collect
Information You Provide
- Name, email address, phone number
- Billing and payment information (processed by Mindbody — we do not store card numbers)
- Health information you voluntarily provide (e.g., injuries, medical conditions noted in your profile)
- Communications you send us (emails, contact form submissions)
- Account credentials for our booking system
Information Collected Automatically
- IP address, browser type, operating system
- Pages visited, time spent on pages, referring URLs
- Device identifiers
- Cookies and similar tracking technologies (see our Cookie Policy)
Information from Third Parties
- Booking and membership data from Mindbody
- Analytics data from Google Analytics
2. How We Use Your Information
We use the information we collect to:
- Process bookings, memberships, and payments
- Send booking confirmations, class reminders, and account notices
- Respond to your inquiries and provide customer support
- Send marketing communications (with your consent)
- Analyze website usage and improve our services
- Comply with legal obligations
- Enforce our Terms of Service and studio policies
3. How We Share Your Information
We do not sell your personal information. We share your information only in these circumstances:
- Mindbody: Our booking platform processes your bookings and payments. See their Privacy Policy.
- Google Analytics: We use Google Analytics to understand how visitors use our website. Google may use this data per its own privacy policy at google.com/privacy. You can opt out at tools.google.com/dlpage/gaoptout.
- Legal Requirements: When required by law, court order, or to protect rights and safety.
- Business Transfers: In connection with a merger, acquisition, or sale of assets.
4. California Privacy Rights (CCPA/CPRA)
If you are a California resident, you have the following rights:
Right to Know: You may request information about the categories and specific pieces of personal information we have collected about you, and how it is used and shared.
Right to Delete: You may request deletion of personal information we have collected, subject to certain exceptions.
Right to Correct: You may request correction of inaccurate personal information.
Right to Opt-Out of Sale/Sharing: We do not sell your personal information. However, our use of Google Analytics may constitute “sharing” under CPRA. You may opt out — see our Do Not Sell or Share My Personal Information page.
Right to Limit Use of Sensitive Information: You may request that we limit our use of sensitive personal information.
Right to Non-Discrimination: We will not discriminate against you for exercising any of these rights.
To exercise your rights, contact us at hello@rumipilates.com. We will respond within 45 days. We may need to verify your identity before processing your request.
5. Data Retention
We retain your personal information for as long as your account is active or as needed to provide services, comply with legal obligations, resolve disputes, and enforce agreements. Booking and membership records are typically retained for 7 years for tax and legal purposes.
6. Data Security
We implement reasonable technical and organizational measures to protect your information from unauthorized access, disclosure, alteration, or destruction. Payment processing is handled by Mindbody’s PCI-compliant infrastructure — we do not store credit card numbers.
7. Children’s Privacy
Our services are not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, contact us and we will delete it.
8. Third-Party Links
Our website may contain links to third-party sites, including Mindbody’s booking platform. We are not responsible for the privacy practices of those sites. We encourage you to review their privacy policies.
9. Changes to This Policy
We may update this Privacy Policy at any time. We will post the updated policy at rumipilates.com/privacy-policy with a new effective date. Continued use of our services after changes constitutes acceptance.
10. Contact Us
Privacy inquiries: hello@rumipilates.com | Rumi Pilates LLC | rumipilates.com